04 / FEATURED PROJECT

ITALIAWAY

[Completed during a contract role with Nestlé Wyeth Nutrition.]

Italiaway is a premium food import and distribution company specialising in authentic Italian products for the hospitality and retail sectors. This project focused on creating consistent marketing communications across email campaigns, social media, promotional materials, and catalogue design, helping strengthen brand presence while supporting product storytelling and sales engagement.

MARKETING SYSTEM • CAMPAIGNS • SOCIAL CONTENT • CATALOGUE DESIGN

3
MARKETING CHANNELS
4
aSSET TYPES DELIVERED
1
UNIFIED VISUAL SYSTEMS

THE CHALLENGE

Italiaway works with premium Italian food producers and suppliers, requiring marketing materials that balance product storytelling with commercial sales objectives.The challenge was creating a cohesive visual system that could communicate product quality, supplier heritage, and promotional messaging across multiple touchpoints while maintaining a premium, consistent brand experience.

THE APPROACH

  • Working within the established brand identity, I developed and implemented a structured visual system across digital marketing campaigns, social media content, email communications, and commercial sales materials.
  • Layouts focused on strong product presentation, clear information hierarchy, and consistent typography to support both customer engagement and B2B sales conversations.

THE OUTCOME

The resulting marketing system created a unified brand experience across customer-facing and sales-focused channels. Product launches, supplier promotions, and seasonal campaigns could be delivered efficiently while maintaining a premium visual standard and supporting business growth.

Email Campaign Design

Designed product-focused email campaigns promoting premium Italian food products, seasonal offers, and supplier stories while maintaining a consistent visual identity.

Social Content System

Created reusable social media templates and promotional content designed to educate customers, highlight products, and reinforce brand consistency across digital channels.

Product Catalogue Development

Developed a structured editorial catalogue showcasing suppliers, product ranges, and brand stories through a clear and engaging layout system designed for hospitality and trade customers.

Commercial Marketing Rollout

Implemented marketing materials across multiple channels, including digital campaigns, print collateral, promotional assets, and sales support materials, to create a cohesive customer experience.