03 / FEATURED PROJECT

ORIGIN COFFEE

[Completed during a contract role with Nestlé Wyeth Nutrition.]

A conceptual coffee brand built around bold typography, premium positioning, and contemporary packaging design. Origin explores how simplicity, scale, and restraint can create a distinctive presence across both retail and takeaway environments.

brand design • packaging system • Product VISUALISATION

2
PRODUCT Formats
Coffee bags & Cups
4
CORE DELIVERABLES
Identity to Rollout
100%
CONCEPT DRIVEN
Built from Strategy

THE CHALLENGE

Many independent coffee brands rely on familiar visual cues that make differentiation difficult in a crowded market. The challenge was to create a distinctive brand system that could command attention through typography, simplicity, and confident use of scale while remaining flexible across multiple touchpoints

THE APPROACH

  • A minimal visual system was developed around oversized typography, strong contrast, and a restrained colour palette. Packaging structures, takeaway materials, and supporting brand assets were designed to work together as a cohesive family while maintaining a premium and contemporary feel.

THE OUTCOME

Origin demonstrates how bold typography and disciplined design choices can elevate everyday products into memorable brand experiences. The resulting system creates a strong visual presence that feels modern, confident, and highly adaptable across retail and hospitality environments.

Typography-Led Branding

Developed a bold visual identity centred around oversized typography, strong hierarchy, and a highly recognisable brand presence.

PACKAGING DESIGN

Designed a typography-led identity that shifts between stacked and horizontal configurations, balancing maximum shelf impact with practical application across different packaging formats.

TAKEAWAY EXPERIENCE

Extended the identity into branded takeaway cups and supporting materials to ensure a cohesive customer experience.

SCALABLE BRAND APPLICATION

Designed a system capable of expanding across future products, retail environments, and digital touchpoints while preserving brand recognition.